It’s a good question, and one that clients are desperate to know the answer to. Everyone wants to harness the power of ‘influencers’.

So come on, who are they? Celebrities?

By their very nature, celebrities have fans, so Twitter is an ideal channel for slebs to talk about themselves and for fans to listen in. Aston Kutcher has 5 million followers – does that make him influential? Yes, but not as influential as the 0.01% that he follows back. Possibly.

All I’m saying is that influence isn’t necessarily just to do with the number of followers. They could all be spambots and inactives. So what is it to do with then?

Tons of real followers? But maybe they’re busy listening to other people, not you.

Tons of tweets? They could all be self-promotional, repetitive, auto-generated … or all three

Lots of interaction with tweeps? Great, but maybe it’s just day to day chit chat with a dozen or so buddies.

Lots of re-tweets? Again, that’s community-spirited, but are they all the obvious tweets from @mashable that everyone has seen anyway?

Is it to do with how many followers a person’s followers have? Now we’re getting closer to it…

Read the rest of this article on the Eggblogg…

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