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From the Eggblogg ... |
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The UK political parties and social media |
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How the 3 main parties are getting on with embracing the Web 2.0 vibe
Read the full story...
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Things we've read... |
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Newsflash: Your Open Rate Does NOT Tell You How Many People Opened Your Email |
Tamara Gielen spells it out
Read the full story...
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100 Personal Branding Tactics Using Social Media
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The indefatigable Chris Brogan does it again - an article stuffed full of great tips
Read more here ...
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Being Lightweight: Tools We Use
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With so many web tools out there, which are genuinely helpful? The laid back folks at Common Craft tell what they use and why
Read more here ...
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Key themes from Social Media Influence conference
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What I learnt at a recent conference in London - from great speakers and big thinkers
Read the full story here ...
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Just to let you know that eTips is going to be monthly from now on. With the time it takes to maintain the Eggblogg I'm finding it hard to keep the fortnightly schedule (you may have noticed!).
The Eggblogg is more experimental, less prescriptive than eTips, and the place where I like to share whatever I've been reading and learning recently, invite comment and discuss marketing trends.
If that sounds interesting, I'd like to invite you to subscribe to the Eggblogg and join the conversation there. Meanwhile the next eTips will be in a month's time. Thanks for reading!
Robin Houghton
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Beyond SEO - 3 ways to boost web visibility
Do you want your potential customers to find your business on the web? It's not a trick question. 'Having a great website' and 'having a web presence that prospects will find' are not necessarily the same thing. Web visibility is more competitive than ever, and it's spectacularly easy to be invisible on the web.
Let's say you've had your website optimised, the process having started with sound keyword research. But what then? It's time to go beyond SEO. Here are some ideas that won't break the budget.
- Put your business on
Google Maps.
It's free, you can include your web address, description, opening hours, photos and more. A must for retailers, vets, hairdressers, taxi firms, visitor attractions, accountants, dentists ... you get the picture.
- Consider some limited paid search activity. Look at the ebb and flow of your business, then take the opportunity offered by significant dates and events for some timely advertising. You can set limits for your campaign, so it stays within whatever budget you choose. Remember, avoid the obvious search terms as they are likely to be highly competitive and too broad. Instead, focus on super-targeted niche keywords and phrases. The majority of people search for 2 or 3 word terms. The goal of paid search is a high ratio of clicks to conversions, not a high number of clicks.
- Create a business blog for free at Wordpress, Typepad or Blogger. Connect your blog to your business, but don't make it all corporate and anonymous. You need at least one named person in the business to contribute to the blog, and yes, it takes time to nurture. But the payback is that blogs are indexed quickly on Google, and good blog posts will get referenced by other blogs which also helps with search engine ranking, so even once-a-week blogging will help the visibility of your business. Treat it as a conversation with your customers and prospects - that's the way marketing is going (see my recent comments on this subject), but your competitors may not have realised it yet.
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