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Vol 5 Issue 3, 3/09 website | blog | twitter | LinkedIn |
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How to build a social web presence Don't spread yourself too thinly, but do spend time on more than one type of social media site. Investigate different communities and tools, even sign up for them all, but then decide where your energy is best spent and focus on those. Do you really need to belong to both YouTube AND Vimeo? To Flickr AND Picasa? To Facebook AND to MySpace? Ask yourself who you're hoping to connect with and what's appropriate for your business. For example, I have my professional details on LinkedIn, I use Twitter for day-to-day business and social interaction but I keep Facebook for leisure and connecting with close friends and family. 2. Make your profiles consistent It's very tempting to join a new community, then skip the profile setup because you're impatient to get going and explore what's there. But don't. Prepare a short biog and a photo that you can use on all sites, preferably with the same username, so that you build up a consistent and recognisable presence across the social web. 3. Schedule daily, weekly and monthly tasks Rather than panicking that you haven't blogged for a month or can't keep up with all the great articles being tweeted, it's kinder on yourself to set a modest schedule. It needs to be achievable and measurable - the idea is to get the tasks done and then concentrate on work, rather than frittering away your time. Research suggests that those who are seeing a real return on the time invested in social media spend an hour or more a day on it. If that's too much, try half an hour to start with. That's no more than many people spend checking their email throughout the day! Here's an example. This is just a guide - remember to factor in time for social tweets or occasional updates, but limit it! Daily tasks
Being able to tick things off and see how much you've done each month, you start to get a real sense of achievement. Plus, you'll reap the rewards by entering conversations, making some great connections and attracting recommendations, almost without even trying. |
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