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We are moving away from the traditional mass marketing techniques of the 20th century.
Forget broadcasting and talking 'at' audiences. We want a very different relationship with the companies that sell us things. We want to have conversations, offer opinions, take part. Active, not passive.
The internet is driving these changes - people are bypassing traditional media and sharing, talking, creating and publishing on their own terms. Let's call it the social web.
You've probably heard of many of the tools of the social web: Facebook, YouTube, delicious, Twitter, Flickr .... and you may be familiar with the terminology: social networking, social bookmarking, wikis, podcasting ... you've heard the hype - but what's the reality?
The social web is still new - it's evolving all the time and everyone is learning as they go along. But we can guide you through the maze and between us we'll come up with some pretty powerful ideas of what this all could mean for your business.
For example, you could:
join with or build a community of interest around your products, services or skills
find out what your customers and prospects are saying and doing, what's important to them, what they think of your business
bring a whole new audience of qualified visitors to your website or blog
create the kind of content that people want to watch, use or share - rather than just adverts
Social media marketing training
Robin Houghton gives regular workshops on 'what is social media' and what it means for small businesses, using real life examples, how-tos, tailored exercises and comprehensive handouts.
Examples of workshop participant feedback:
"Good visuals, excellent explanations, clear presentation, knowledgeable and engaging presenter. A relief to have a good speaker who was practical!"
"I liked Robin's style - very clear and approachable."
"My mind exploded with ideas."
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