Company websites are only part of the picture for businesses wanting to attract and engage customers online. Social media plays an increasingly crucial role in online marketing. For example:

• Do you know what customers are saying about your products, services, brand or industry on LinkedIn or Twitter?
• Are you showcasing your expertise and engaging prospective customers on a blog?
• Are your competitors taking business from you by engaging your customers on social networking sites and online communities such as Facebook?
• Are you making the most of your potentially social assets – and do you know what they are?
• What percentage of your website visitors are coming from social media referrals?
• What social networking tools do your customers (and prospects) use?

If you have answered ‘no’ or ‘don’t know’ to the above questions, now is the time to develop a social media strategy for your business. Read Robin’s post about this on Social Media Today, and the subsequent discussion.

We can help by assessing what aspects of the social media landscape are important for your business, then formulate with you a plan of action.

As with all marketing, it’s easy to jump in and waste time and resources, not to mention get it plain wrong – we’re here to make sure that doesn’t happen.

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